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This Blog contains information about Agency Central, including: press releases, product release notes and company newsletters. Visit www.agencycentral.com to find out more information about ad agency software.

Agency Central - 100% web-based advertising agency software for: online proofing review and approval, project managment, agency trafficking and client collaboration. Agency Central is a subsidiary of MarketingCentral, LLC.

Photoshop Tip 11-22: Intelligent Logo Design

Intelligent logos enable the user to quickly change components of the logo (colors, highlights, etc.) without affecting other elements in the logo. Using these tips, you can create a logo that will be easily manipulated, stored and used no matter what your company's objectives.

1) Separate the elements - put text, and graphical treatments on different layers, separating those that are not linked.

2) Create multiple formats - have one folder with a color logo, one with a black and white logo, one with a dark background, and one with a light background. This will give you all the content you need to deploy your logo for any given project.

3) Create the logo in a very large resolution - you may not need a 3235 x 1747 logo for every project, but you may need it for one or two projects over the course of a year. It is much better to have the logo in a very large size than a small size, as it will be nearly impossible to enlarge the image without distortion.

Following these tips will allow you to use your logo effectively no matter what project you are working on.