Agency Central and Aquent Form Strategic Alliance

Companies to work together to provide comprehensive software and service solution

ATLANTA, GA and BOSTON, MA - June 22, 2004 - Aquent, a global professional services firm delivering creative and IT solutions, and MarketingCentral, a leading provider of marketing software tools for corporate marketing departments and marketing services agencies, have formed a strategic alliance to deliver a comprehensive solution for world-class marketing process automation. Under the terms of the alliance, Aquent will offer MarketingCentral's Marketing Operations Center solution as one of its brand management solutions and MarketingCentral will recommend Aquent's brand and marketing process consulting services for clients looking to improve their marketing processes.

"Organizations now realize that well designed marketing automation solutions will quickly deliver payback, while reducing marketing costs, improving brand consistency, and speeding the execution of campaigns," says Chris Moody, President of Aquent's consulting division. "As experts in the field of marketing process, we are delighted to be in a position to work with MarketingCentral's leading marketing resource management tool, and advise on optimum solutions on a case-by-case basis."

Aquent's consulting division includes its Marketing and Branding Technology (MBT) practice, the division that is partnering with MarketingCentral. Aquent's MBT practice helps companies optimize marketing processes and helps them find and implement the right technology to automate marketing processes, manage digital assets, and safeguard their brand integrity.

"MarketingCentral has really defined a premier solution for organizations that want to increase productivity quickly and with minimal organizational disruption. We've evaluated the MarketingCentral tools and found them to be highly functional and reliable, and extremely easy to deploy," continued Chris Moody. "We view MarketingCentral as a highly functional tool that can improve productivity and be deployed with almost no planning or process changes. However, combined with some marketing process tuning, the solution delivers exponentially more value. That is where Aquent adds value."

"The ability to offer our clients Aquent's marketing process expertise is very exciting," stated Bill McInerny, President of MarketingCentral. "Many of our clients justify their investment in MarketingCentral through immediate productivity gains. Working with Aquent to improve the marketing processes that are automated will result in more strategic benefits in overall brand management and return on marketing investments."

About Aquent

Aquent (aquent.com) is a global professional services firm that delivers staffing, consulting, and outsourcing solutions for Marketing and Creative Services, IT, and Healthcare. Through a network of more than eighty offices in fifteen countries, Aquent has made over 400,000 matches of contract and full-time professionals with client companies worldwide. The company is headquartered in Boston, Massachusetts.

Marketing Central's Marketing Project Management system is a 100% web-based marketing management system, designed to increase marketing efficiency. Over 10,000 users depend on Marketing Central's system for Marketing Resource Management capabilities.

Also see Marketing Project Management by Marketing Central.